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Who Is Behind The Brand?

Who Is Behind The Brand?

Carole Moawad is the one behind M’OISHÎ, a brand dedicated to Japanese desserts – homegrown in the UAE.

Carole developed M’OISHÎ after she had discovered mochi ice-cream on a visit to her home town of Beirut, and went from a corporate career to launch her own mochi café in Dubai’s prime location of City Walk in 2017. Proving that anything is possible if you follow your passions, M’OISHÎ now has 15 concept cafes within the UAE and a franchise in Saudi Arabia.

The inspiring female founder’s brand not only focuses on delivering a delicious and unconventional Japanese dessert, but also maintains a premium quality by serving up mochi ice-cream made with premium raw ingredients sourced from Japan.

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